Hello:
I am a passionate creative leader and experienced designer curiously searching for new ways to supercharge the partnership between design and technology. With the goal of delivering impactful experiences driving customer engagement and loyalty, to me, the true reward of the project is the journey of getting there. Collaboration is the key to refining good ideas into great ones, and I am a firm believer in championing and empowering my team to believe and make anything possible.
What I do:
I am a storyteller
Develop high-level sketches, storyboards, mock-ups and prototypes to illustrate and communicate ideas and interactions
I am an advocate
Serve as a champion for the user and their experience through all phases of the project
I am a collaborator
Work with strategists, researchers, designers, engineers, and product owners from project inception through delivery
I am an auditor
Conduct the heuristic audit of competition (in and out of the client business vertical) and apply findings to the new experience
I am a navigator
Create customer journey maps, wireframes and prototypes demonstrating the desired experience. Including the happy path as well as accounting for all potential error scenarios
I am an instructor
Conduct client workshops and the development of activities such as; inclusive creative brainstorms, feature prioritization, personas, defining user’s current state and desired state, drafting user journeys and identifying project KPIs
I am a craftsman
Design interaction and visual pattern libraries, enabling the experience to scale quickly and setting user expectations by applying consistent behavioral interactions
I am an evaluator
Conduct usability tests to evaluate the usability of the experience, and seek constructive criticisms that will refine and enhance the core idea of the experience
Where I find my inspiration:
In search of and excited about the next adventure with my wife and 3 kids, trail running, soccer, snapping endless photos and tinkering around with home improvement projects.
EXPERIENCE:
Design Lead @ Google
2018 - Present
Partnering with great UX, Visual Design and Engineering minds dedicated to building, maintaining, and evolving a unified design system across YouTube products.
Sr. Manager, UX/Visual Design @ T-Mobile
2018
Made final approvals on UX design screens across product(s) and feature(s) to ensure the team achieved successful delivery & deployment // Allocated and leveraged resources to implement ideas, processes, projects and services across the function // Analyzed options and made decisions on complex product and business issues // Resolved complex problems that had implications beyond own practice area
Lead Product Design Consultant @ Substantial
2018
Responsible for delivering competitor research and usability/accessibility audits // Concept and development of the user experience, visual design, prototype(s) and pattern libraries of core product offerings // Partnering with marketing, go-to-market, engineering (payment & sign-on), field representatives as well as 3rd party device partnerships to ensure best-in-class experiences are achieved
Executive Creative Director @ POP
2005 - 2018
Build and mentor a multi-discipline creative team of 40+ team-members located in Seattle and Costa Rica // Manage & evolve sta capabilities to accommodate the needs of our clients while successfully delivering experiences in a dynamic marketplace // Delivery of multi-platform experiences (web, mobile, native app, XR) // Pitch new business and maintain clients through exceptional creative leadership // Establish online strategies and brand guidelines for large corporate clients // Play the role of player/coach across project teams to ensure creative deliverables met (and exceed) customer expectations
Senior Art Director @ Razorfish
2004 - 2005
Partnered with Ford to re-imagine the digital vehicle showroom on Ford.com // Partnered with engineers to produce a flex experience under extremely tight timelines and budgets // Collaborated with major vehicle brands including Jaguar, Land Rover, Aston Martin, Volvo, Mazda, Lincoln, Mercury and Ford // Managed production of all assets of the digital experience
Senior Art Director @ Merkley+Parnters
2000 - 2004
Established online presence for large consumer brands // Developed marketing campaigns to amplify services of large corporations // Developed best practices for visual and interaction design // Aligned online and o -line strategies to pitch new business // Created and managed an interactive team within a traditional agency
Art Director @ Deutsch Inc.
1999 - 2000
Created digital experiences, rich-media advertising and email campaigns that aligned with traditional media e orts // Collaborated with traditional media to pitch new business // Hired and managed designers
Senior Designer @ Agency.com
1998 - 1999
Concepted, designed and developed destination sites and weekly promotions for British Airways // Created micro-sites that featured and showcased products of The Financial Times // Managed a team of production artists
Industry Experience:
Arts, Airline, Automotive, Athletic Apparel, Communications, Finance, Food & Beverage, Games, Home Improvement, Hospitality, News, Non-Profit, Pharmaceutical, Publishing, Retail, Sports, Software, Security, Technology, Travel, Transportation
CLIENT ROSTER:
ABC, Amazon, British Airways, BMW Motorcycles, Brooks, Brown Forman, Financial Times, F5, FILA, Ford Motor Company, Gates Foundation, Home Depot, IKEA, Microsoft, Nike, Nintendo, Path, Pfizer, PGA, Pokémon, ReachNow, Smith Barney, Starbucks, Starwood Hotels & Resorts, T-Mobile, Target, XBOX, + more