Tasked with delivering an experience on how users will digitally engage with the AWS brand 5 years from now, I approached the problem from a fresh angle and delivered the unexpected. Since it is impossible to predict what new technologies will be available in the future (especially 5 years from now), I confidently presented a digital ecosystem and roadmap grounded in four fundamental human truths. Context : Know who you are and what you need. Collaboration : Human connections inspire ideas. Community : Use my network to validate ideas. Sensory : Voice/Touch/Sight.
