ReachNow, a car and ride sharing service by BMW, asked my team to reimagine the .com experience. Visually celebrating the best way to get to the people and places you love it style, the multi-platform solution must educate customers on what the mobility service is, demonstrate how easy it is participate in the program and sign-up, and have the functionality to quickly launch city specific experiences to match the ambitious growth strategy of the ReachNow organization across North America.
