Game On, World. I was tasked with launching an iOS application and digital experience that accompanied Nike’s North American Trial Zone Tour Experience launching their new Lunar Shoe Series. The experience included a sign-up/sign-in application with the goal of “eliminating the line” by notifying guests via SMS when it was their turn to participate in the trial, and a series of leaderboards broadcasting your trial data on large screens throughout the experience so you can see how you measured up against the competition.
