Tasked with re-positioning PATH in the non-profit space, we capitalized on the opportunity by delivering a blog series celebrating a concept of PATH being in “venture for health equity” business. Rather than telling their story in the typical non-profit format of crisis-to-solution narrative, this blog/social series gave a look behind the scenes of PATH and featured information as to how they seize opportunities and improve situations by applying disciplined breakthrough thinking in partnerships and processes across the full pipeline of their programs.